For promoting Kerala, the state tourism industry is planning to release a global ad campaign for catapulting the gorgeous backwaters in Kerala into the league of the Great Wall of Chins and the Grand Canyon as once-in-a-lifetime experience. The highlight of the ‘Great Backwaters’ campaign will be a high-profile advertisement in the international and national media along with social networking websites. Kerala tourism is all set to release this ad this month. This ad campaign features high quality aerial and one of its kind photographs of the backwaters of Kerala. As per a press release, it is considered to be one of the largest aerial still photography projects even undertaken in this state.
A P Anilkumar, Minister for Tourism, Government of Kerala stated, “The backwaters of Kerala are not about houseboats alone. It is about discovering a fascinating water world unlike any other on our planet. Many countries are bestowed with great reserves of water, but there is none as gifted as Kerala where nature’s most amazing resource creates a magical world for the visitor. It is a world of astounding visual beauty, abundant flora and fauna and a vibrant cultural life.”
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